This stop-motion advertisement for the French perfume brand Fragonard translates the perfume-making process in the city of Grasse, France into a visual journey. Using cut paper, the film follows the movement of petals as they travel, transform, and ultimately become perfume.

The narrative follows a breeze of petals moving through the landscape of Grasse and into the bottle. Movement and composition express the journey and transformation of perfume crafting.

Cut paper was chosen for its vibrant color, tactile quality, and handmade character. The materiality reinforces the craft and natural origin of the perfume while expressing organic shapes and light motion.